In cooperation with WDR - Westdeutscher Rundfunk Cologne.
Though they are often working on shoestring budgets and frequently deal with complex issues, cultural programs hold their own on television against show, series, and sports programming. What are the creators' strategies for the future? What is high-quality and successful content? Do cultural matters in a mass medium always have to be shallow and easy to digest, and is relevant content relegated to a niche? How do digital platforms and social networks provide novel distribution venues for cultural programs, and a gateway to reach new – and especially younger – audiences?
The "Great Culture Day 2015" presents concepts that have succeeded in this arena, discusses strategies, trends, and decisive factors for success in an international and transmedial context, and identifies opportunities for producers and broadcasters in Germany to benefit from these latest developments.
Host: Claudia Dichter, Presenter, Cologne
For further program information please click here.