The New Media Matrix of the 21st Century

Friday, October 10th, 08:00 – 15:00 hrs, 

Technological innovations and new aesthetic concepts have effectively transformed cinema and television in the last years. Furthermore, the establishment of new platforms in the new media matrix of internet, games or also mobile entertainment pose new challenges with regard to storytelling, the special look and feel of programmes, as well as to marketing and programming strategies. The Cologne Conference invites innovative and visionary creatives and managers to present new productions, and speak about the television of the future.

Host: Torsten Zarges, Korrespondent, kressreport, Köln ______________________________________________________________________________________

10.00 hrs - 10.15 hrs Welcome Address


10.15 hrs - 11.00 hrs
Keynote and Q&A
The New Media Matrix of the 21st Century
William Uricchio
, Professor & Co-Director, Massachusetts Institute for Technology MIT Comparative Media Studies, Cambridge/USA


11.00 hrs - 11.30 hrs Coffee Break


11.30 hrs - 13.00 hrs
Q&A
The Filmpreis Köln Award Winner 2008
interviewed by
Elizabeth Guider, Editor, The Hollywood Reporter, Los Angeles


13.00 hrs - 14.00 hrs Lunch Break


14.00 hrs - 14.45 hrs
Keynote and Q&A
Funny, Political, Interesting. Essentials of Tomorrow’s Quality Content
Armando Iannucci
, Writer & Comedian („The Thick of It“, „Time Trumpet”), London
interviewed by
Elizabeth Guider, Editor, The Hollywood Reporter, Los Angeles


14.45 hrs - 15.30 hrs
Keynote and Q&A
Joost it! The Future of Television
Henrik Werdelin
, Chief Creative Officer, Joost, London


15.30 hrs - 16.00 hrs  Coffee Break


16.00 hrs - 17.00 hrs
Dialogue
Sports, Models, Reality. What makes the Future Media World go round?
Axel Kühn
, Program Director, RTL II, Grünwald/Munich
meets
Mark Young, SVP, Entertainment Sales & Acquisitions Worldwide, IMG Media, London