Fiction is considered the undisputed core discipline in the audiovisual industry. At the same time fictional game worlds such as “Grand Theft Auto” are seizing the market on a large scale. Along with the establishment of new narrative forms – be it online, mobile, in games or advertising – new chances and challenges emerge. What is essential to successfully tell a story in the respective media?
Host: Torsten Zarges, Correspondent, kressreport, Cologne ______________________________________________________________________________________
10.00 hrs - 10.15 hrs
Introduction
Potentials of Fiction Formats in the 21 Century
Prof. Dr. Norbert Schneider, Director, Landesanstalt für Medien (LfM)
10.15 hrs - 11.00 hrs
Keynote and Q&A
Hollywood Majors, the Next Level. Producing for Online, Mobile, Cinema and TV
Daniel Hetzer, VP Programming & Co-Productions, Fox Television Studios, Los Angeles
11.45 hrs - 12.15 hrs Coffee Break
12.15 hrs - 13.00 hrs
Keynote and Q&A
Bigger than Hollywood. Games, the Future of Fictional Entertainment
Michael T. Bhatty, Lead Game Designer ("SACRED"), Autor ("FarCry"-Romane) & Producer, Michael Bhatty Entertainment, Osnabrück
13.00 hrs - 14.00 hrs Lunch Break
14.00 hrs - 14.45 hrs
Keynote and Q&A
New Fiction for all Plattforms. Potentials of Online TV
Luke Taylor & Gavin Rowe, Directors, Bigballs Films ("Kate Modern"), London (tbc)
14.45 hrs - 15.30 hrs
Keynote and Q&A
The Power of Fiction. Persuasive Strategies in Advertising
Friedrich von Zitzewitz, Managing Director Creation ("Horst-Schlämmer-Blog"), Plan.Net, Hamburg
15.30 hrs - 16.00 hrs Coffee Break
16.00 hrs - 16.45 hrs
Q&A
Fiction made in Germany
Christian Becker, Managing Director & Producer, RatPack Filmproduktion, Munich
16.45 hrs - 17.00 hrs
Sum-up