The German entertainment production in Germany has been revived with hugely successful formats such as “Beat the host”, “Schillerstraße” and “Clueless Genius”. From web spin offs like “Popstars – the Game” to comedy webshows in their own right, to extend programming to the internet is nowadays crucial for modern entertainment. The seminar presents successful strategies for entertainment productions in the digital marketplace.
Presenter: Torsten Zarges, Correspondent, kressreport, Cologne ______________________________________________________________________________________
10.00 hrs - 10.30 hrs
Keynote
New Platforms, new Paradigm. Entertainment Formats for TV and Online
Axel Boer, Director of Strategy, 2waytraffic, Hilversum*
10.30 hrs - 11.15 hrs
Presentation
Managing the Audience Across Platforms
Brian Seth Hurst, CEO, The Opportunity Management Company, Los Angeles
11.15 hrs - 11.30 hrs Coffee Break
11.30 hrs - 12.00 hrs
Presentation
Being Sticky on the Internet. Comedy goes Online
Klaus-Jürgen “Knacki” Deuser, Managing Director, D’n’A Productions, Cologne
12.00 hrs - 13.00 hrs
Panel
More than TV! Online Strategies of German Media Companies
Wolfgang Büchner, Deputy Chief Editor, Spiegel Online, Hamburg
Ibrahim Evsan, Managing Director, Sevenload, Cologne
Stefan Niggemeier, Bildblog.de, Berlin
Andreas Scheuermann, Managing Director, Brainpool, Cologne
Andre Zalbertus, Managing Director, center.tv, Cologne
Johannes Züll, Managing Director, RTL Interactive, Cologne ______________________________________________________________________________________
*to be confirmed