Strategies of International TV Companies for the German Market

Cologne Conference Lectures
Friday, September 28th, 14:00 – 17:00 hrs, 
In Cooperation with the Media Broadcasting Authority of NRW (LfM)

The BBC has recently considered to establish a production outlet in Germany. Furthermore, as a consequence of numerous mergers and take-overs, more and more TV conglomerates with international reach are emerging. What strategies are these players following, and what does that mean for the German market? High-ranking executives from international and German broadcast and production outfits talk about their plans in an increasingly globalized and concentrated market environment.

Presenter: Torsten Zarges, correspondent, kressreport, Cologne ______________________________________________________________________________________

14.00 hrs - 14.15 hrs
Welcome Address
Norbert Schneider
, Director, Media Broadcasting Authority of NRW (LfM), Düsseldorf


14.15 hrs - 14.45 hrs
Keynote
Size Matters. Strategies of international Production Companies
Steve Morrison
, CEO, All3Media, London


14.45 hrs - 15.15 hrs
Keynote
News from the West. Perspectives for international Production
Sander Emmering
, Managing Director, Eyeworks International, Amsterdam


15.15 hrs - 15.45 hrs
Keynote
Coming to Your Screen Soon. Local Productions of Global Players
Marc Rasmus
, Director Production, Discovery Communications Deutschland, Munich


15.45 hrs - 16.00 hrs Coffee Break


16.00 hrs - 17.45 hrs
Panel
Barbarians at the Gates! How does the German Media Industry cope?
Verena Kulenkampff
, TV Program Director, WDR, Cologne
Ludwig Bauer
, Member of the Board & Managing Director, Tele München Gruppe, Munich
Jörg Grabosch, Managing Director, Brainpool, Cologne
Martin Hoffmann
, CEO, MME Moviement, Berlin
Sytze van der Laan
, Managing Director, Studio Hamburg, Hamburg
Wolfram Winter
, Managing Director, Premiere Sky, Munich* ______________________________________________________________________________________

*to be confirmed