Presentation: Torsten Zarges, kress report, Cologne
10:00 hrs - 10:45 hrs | Studio der SK Stiftung Kultur | Lecture
International Show Trends
TV shows are one of the central program genres, but recent technological developments could endanger these traditional "national bonfires". Paul Jackson is invited to analyze how entertainment formats can fascinate large audiences in the digital marketplace. Are there any recipes for success beyond "Pop Idol" and "Strictly Come Dancing"?
Paul Jackson, Director Entertainment and Comedy, ITV, London
10:45 hrs - 11:00 hrs | Studio der SK Stiftung Kultur | Coffee Break
11:00 hrs - 11:45 hrs | Studio der SK Stiftung Kultur | Lecture
Localize it! Popular Program Formats in International Markets
With the advent of niche channels such as the tremendously successful E! Entertainment network, the narratives in nonfictional programming have been changed fundamentally. Jon Helmrich, who helped to set up the aforementioned station, is requested to take a look at recent developments in formats that blend human interest, pop culture and innovative styles. He is asked to especially discuss how this content can be customized to meet the needs of international markets.
Jon Helmrich, President, International Broadcast Communications, Los Angeles
11:45 hrs - 12:00 hrs | Studio der SK Stiftung Kultur | Coffee Break
12:00 hrs - 13:00 hrs | Studio der SK Stiftung Kultur | Panel
Information Programs in New Media Competition
The proliferation of media platforms and the profound changes in media usage patterns mean new challenges to information programs: How can news and factual programs remain central anchors for orientation in the new competitive media landscape? The panel discussion focuses on the question how the future of (TV-)journalism can be shaped in a digital broadband world.
Adrian van Klaveren, Controller of Production/Deputy Director, BBC News, London
Stefan Aust, Chief Editor, DER SPIEGEL, Hamburg
Steve Burns, EVP & Chief Science Editor, Discovery Communications Inc., Silver Spring
13:00 hrs - 14:00 hrs | Studio der SK Stiftung Kultur | Lunch Break