Service formats are fast gaining popularity. Networks are turning a solid profit with this genre, and not just with the likes of "Super Nanny", which regularly score strong ratings. This roundtable surveys content trends on the international market, audience preferences and expectations, and the potential of the genre as a whole on the German market.
Presentation: Heinz Günter Clobes, Director, Adolf Grimme Academy, Marl
16:00 hrs - 16:40 hrs
Keynote: International Trends in Servicetainment
Virginia Mouseler, CEO, The Wit, Paris
16:40 hrs - 17:00 hrs
Presentation: Potentials of Servicetainment in Germany
Till Stein, Head of Development Non-Fiction, creatv, Hürth
17:00 hrs - 18:00 hrs
Panel: What Does the Viewer Want? Perspectives of Content in the Service Genre
Heiner Backensfeld, Head of Program Plannning & Development, NDR, Hamburg
Reinhold Geneikis, Managing Director, spin tv, Cologne
Karl König, Editor-in-Chief Service & Lifestyle, ProSieben Television GmbH, Unterföhring
Dr. Enno Müller, Managing Director, EconoMedia, Cologne
Sascha Naujoks, Producer Development, RTL Television GmbH, Cologne