While going digital might be a slower process than expected, the shake-up of the German TV market is certainly felt by now. Even an increasing number of very special interest programs are now vying for an audience of aficionados, almost resembling the development in the print magazine market. But how many niches are really in the market? Which new program types, forms of advertising and strategies are economically viable for niche channels with very limited ranges? This Cologne Conference Roundtable provides insight into the development of niche channels and into the value chain for special interest programs, and also discusses the preferences and expectations of the viewers.
Presentation: Werner Lauff, Consultant & Publicist,
Düsseldorf
15:00 hrs - 15:30 hrs
Keynote: International Special Interest Channels in the Digital Age. Potentials and Perspectives
Claude Berda, CEO & Chairman, AB Groupe, La Plaine Saint Denis
15:30 hrs - 16:00 hrs
Presentation: "TV for Nature" A New Program Color in German Television
Prof. Knut Föckler, Television Germany, AB Groupe / terranova, Cologne
16:00 hrs - 17:00 hrs
Panel: How Many Special Interest Channels can the Market Bear? Potentials and Limits for New Offers
Ludi Boeken, Managing Director, terranova, Cologne
Michael Bohn, Managing Partner, ZenithMoremedia, Düsseldorf
Prof. Dr. Klaus Goldhammer, Managing Director, Goldmedia GmbH, Berlin
Wolfgang Hahn-Cremer, Chairman of the Media Commission, Media Broadcasting Authority of NRW, Düsseldorf
Matthias Pfeffer, Editor-in-Chief, FocusTV Produktions GmbH, Munich
Dietmar Schickel, Member of the Board, Tele Columbus AG & Co. KG, Berlin