Digital technology targeted at young audiences boasts more ease of use, more multimedia, and is increasingly mutually interlinked. How is that going to influence kids’ media and consumer habits? And how are the companies adapting to this future market? What mark will this leave on product quality, in a market that revolves as much around fun as around responsibility? The Cologne Conference’s roundtable will discuss international developments in children’s television from a business perspective as well as from academic and regulatory points of view.
Presentation: Torsten Zarges, Correspondent, kressreport, Cologne
15:30 hrs - 15:50 hrs
Keynote: Kids-Entertainment in the Digital Age
Dr. Arthur Pober, Senior Fellow of the Center for the Digital Future, University of Southern California, Los Angeles
15:50 hrs - 16:10 hrs
Keynote & Presentation: Best Practice: New Kids, New Content
Steve Aranguren, Executive Director Current Programming, Walt Disney TV Animation, Burbank
16:10 hrs - 17:00 hrs
Panel: Gaming, Mobile, Edutainment – What Forces the Kids-Entertainment-Market of the Future?
Thomas Bendig, Research Coordinator, Fraunhofer-Institute Information and Communication Technology Group, Berlin
Matthias Büchs, Director Operations, Super RTL, Cologne
Axel Dammler, Managing Director, iconkids & youth, Munich
Frank Hermann, Marketing Director, Electronic Arts GmbH, Cologne
Michael Kreissl, General Manager, Disney Channel Germany, Ismaning
17:00 hrs - 17:15 hrs Coffee break
17:15 hrs - 18:00 hrs
Panel: New Content, New Platforms, New Competition – What Does the German Kids-Entertainment Market Offer?
Finn Arnesen, SVP of Original Animation and Acquisition for Cartoon Network, Boomerang & Toonami (EMEA) & International Head of Programme Production, Turner Broadcasting System, London
Frank Beckmann, Managing Director, KIKA – Der Kinderkanal, Erfurt
Christophe Erbes, Managing Director, Jetix Europe GmbH, Munich
Ralf Gerhardt, Program Director, Disney Channel Germany, Munich
Claude Schmit, Managing Director, Super RTL, Cologne
Susanne Schosser, Managing Director, EM. Entertainment GmbH, Unterföhring
Katrina Southon, Vice President, Channel Operation & Brand Management, Nickelodeon International Ltd., London