Be it Big Brother, Windstärke 8 or Die Burg – reality has become the dominant program type on German television. Many show concepts come from abroad, and adapting these formats to the tastes of a German audience has proven to be challenging. Examining successful adaptation strategies from around the world, this roundtable explores the prospects and limits of taking foreign reality shows to the German market.
Presentation: Uwe Walter, Managing Director, Walter Media AG, Paderborn
14:00 hrs - 14:30 hrs
Keynote: Themes and Viewing Patterns in England, France and Germany
Michael Schipperges, Director Research & Consulting, Sinus Sociovision GmbH, Heidelberg
14:30 hrs - 15:45 hrs
Panel: Format Adaptation in Germany: Chances and Limits
Martin Berthoud, Head of Program Planning, ZDF, Mainz
Ute Biernat, CEO, GRUNDY Light Entertainment GmbH, Hürth
Martin Husmann, Managing Director, blue eyes Film & Television GmbH & Co. KG, Ismaning
Stefan Oelze, Managing Director, Granada Produktion für Film und Fernsehen GmbH, Berlin
Tom Sänger, Head of Entertainment, Show & Daytime, RTL, Cologne