There's no business like show business - and in no other genre the challenges of a digitalized media world are getting clearer. The enormous threats and opportunities are not limited to questions about content. New players are entering the market - via set-top-boxes, internet and mobile- pursuing genuine strategies. The central question is, therefore, which forms of entertainment are needed and who will have access to content. The Cologne Conference & Screenings will take a look at three strategic options for companies to compete in the new marketplace: Customer Relationship Management, Audience Marketing and Digital Rights Management.
Presenter: Dr. Thomas Clark, Editor Team IT/Media, FTD, New York
___________________________________________________________________________________
14:00 hrs - 14:10 hrs
Welcome Address
Ravin Mehta, Managing Director, Pixelpark, Cologne
___________________________________________________________________________________
14:10 hrs - 14:30 hrs
Keynote
Patterns of Use of Entertainment in New Media
Dr. Horst Stipp, Head of Program Research, NBC, New York
___________________________________________________________________________________
14:30 hrs - 15:15 hrs
Panel
Let Me Entertain You. Program Strategies for Digital Entertainment
Christoph Post, Spokesman of the Board, MME, Hamburg
Jörg Grabosch, Chief Content Officer, VIVA Media AG, Cologne
Michael Werber, Managing Director, FiveWorks, Munich
Prof. Dr. Klaus Goldhammer, CEO, GoldMedia, Berlin
Axel Kühn, Head of Business Development, Tresor TV-Produktion, Unterföhring
___________________________________________________________________________________
15:15 hrs - 16:15 hrs
Panel
Mobile Telephony, Internet, Set-Top-Box & Co. The New Players in Entertainment
Presenter: Joachim Wildt, Director Media and Communications, Pixelpark, Cologne
Dr. Rainer Pfefferle, Director Strategic Projects, Tiscali, Dreieich
Marek Machacek, Head of Sales & Marketing, tvtv Services, Sony UK, Oberschleißheim
Michael Ortlepp, Head of Content & Production T-Online Vision, T-Online International, Weiterstadt *
Nakul Dewan, Vice President Marketing & Sales, ish, Cologne
Kai Henniges, Senior Business Development Manager, Vodafone D2, Düsseldorf
___________________________________________________________________________________
16:15 hrs - 16:30 hrs Coffee Break
___________________________________________________________________________________
16:30 hrs - 16:50 hrs
Keynote
Management of Content in Digital Media
Dr. Pietro Graf Fringuelli, Lawyer, Norton Rose Vieregge, Cologne
___________________________________________________________________________________
16:50 hrs - 17:00 hrs
Statement
Potentials of Customer Relationship Management and -Marketing
Dr. Andreas Pütz, Director of Marketing, Pixelpark, Cologne
___________________________________________________________________________________
17:00 hrs - 18:00 hrs
Panel
Consumer Marketing, Customer Relationship, and Digital Rights Management. The Key to Success in the Battle for Eyeballs?
Presenter: Michael Kamps, Lawyer, Norton Rose Vieregge, Cologne
Dr. Konrad Hilbers, CEO, Home Shopping Europe, Ismaning
Thomas Deissenberger, Managing Director Marketing & Sales, DSF, Munich
Dr. Ulrich Flatten, Managing Director, QVC Deutschland, Düsseldorf
Kai Blasberg, Director of Marketing, ProSieben, Unterföhring
Dr. Andreas Pütz, Director of Marketing, Pixelpark, Cologne
Mark Adam, Head of Interactive Business, PREMIERE, Unterföhring*
* requested