Following two years of crisis management, confident forward-looking strategies are needed for the German TV market. The Cologne Conference analyzes current developments and their consequences for broadcasters, the production industry, and the program.
Host: Frank Thomsen, Stern ________________________________________________________________________________________
14.00 hrs - 14.30 hrs
Keynote
Strategic Options for the German TV Market 2003
Prof. Dr. Insa Sjurts, International Management Institute, University Flensburg ________________________________________________________________________________________
14.30 hrs - 15.15 hrs
Panel
Ad-driven Broadcasting – an Obsolescent Model?
Thomas Koch, CEO, tkmStarcom, Düsseldorf
Dr. Walter Neuhauser, President, IP Network, Paris
Hubertus von Lobenstein, Managing Director, BBDO Group Germany GmbH, Düsseldorf
Uwe Becker, Media Director, Unilever Deutschland GmbH, Hamburg ________________________________________________________________________________________
15.15 hrs - 15.30 hrs Coffee break ________________________________________________________________________________________
15.30 hrs - 16.30 hrs
Panel
Forward-looking Strategies for the German TV Market
Wolf Bauer, Chairman of the Board of Directors, UFA Film- und TV Produktions GmbH, Potsdam
Dr. Günter Struve, Program Director, ARD, Munich
Wolfram Winter, Managing Director & Program Director, Universal Studios Networks Deutschland GmbH, Munich
Prof. Dr. Wolf-Dieter Ring, President, Bayerische Landeszentrale für neue Medien, Munich
Dr. Constantin Lange, Managing Director, RTL New Media GmbH, Cologne
Martin Hoffmann, Managing Director, SAT.1, Berlin