A key issue to small media companies especially in a period of crisis is positioning on the market. Based on examples, instruments of sales canvassing and customer service, marketing of formats and content, and practical examples of sales organization and execution will be presented and discussed.
Presentation: Christoph H. Schultze, Managing Director, CapCoNet GmbH, Cologne
Host: Konstantin von Ahlefeld, Member of the Board, VFFVmedia, Cologne