The advertising industry and brand manufacturers are searching for new and attractive fields of promotion, especially in the product placement area. In addition, the World Wide Web and telecommunications offer possibilities of new, alternative forms of promotion. This roundtable discusses the potential of classic TV productions and the new media for advertising activities.
Host: Prof. Dr. Jo Groebel, Director, Europäisches Medieninstitut e.V., Düsseldorf ________________________________________________________________________________________
Panellists:
Tobias Kirchhofer, Managing Director, Blue Mars Gesellschaft für digitale Medien mbH, Frankfurt
Ekow Yankah, Director Business Development, Buongiorno Deutschland GmbH, Berlin
Ulf Hochwald, Senior Sales Director, SevenOne Media GmbH, Unterföhring
Günther Fischer, Managing Director, Onscreen TV, Cologne
Andreas Knorr, Associate Partner, Publicis Sasserath Brand Consultancy GmbH, Berlin
Dr. Andreas Pütz, Director Marketing, Pixelpark AG, Cologne